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Afua Sam: Designer with a Heart

Her first paid job was as a babysitter. Today, Afua Sam is the founder of Studio D’Maxsi, is a multiple award-winner whose latest laurels include 2016 Creative African Award for “Female Designer of the Year” and Divas of Colour 2017 “Designer of the Year” Award. Afua is the initiator of “Operation Prom” and really wants to continue working with causes that matter …

Name: Afua Sam

Best known for: Studio D’Maxsi


Describe yourself in three words: Innovative, creative, go-getter

Previous occupation: Babysitter

12-month goal: Introduce my everyday wear brand. People recognise me more for my luxury wear

Your greatest career highlights to date: There have been so many, but winning the 2016 Creative African Award for “Female Designer of The Year”and 2017 Divas of Colour “Designer of the Year” are the most recent ones

Is international appeal important to you? Yes, because as a fashion designer, you want your work to be known across board

Most important piece of equipment you use in your career? My sewing machine and scissors

A typical day for you is: Morning prayers, listen to the news, take a shower, have breakfast, head to the studio, check my emails and respond to calls, then get to work on any projects at hand

What legacy would you like to leave? Working with people and being part of causes that matter, supporting my friends and other people who are doing good things to support others



Career Challenges

What is the hardest professional decision you’ve ever had to make? Quitting my day job. Everything was at stake and I needed a lot of faith to do that

Your biggest career mistake: I can’t think of any that have been particularly detrimental; if anything, they’ve led me to where I am

Most common & avoidable mistake you see in younger people in your career: Most young people don’t listen, they think they know everything

Single piece of advice you give your mentees: Success does not come overnight.



You live in: Maryland, USA

Favourite food: Green plantain and spinach (apim and kontomre)

Afua Sam

Biggest spiritual/life lesson you’ve learned: As important as prayer is, you can’t just sit around without taking action

What do you do for leisure? Spending time with family and friends, listening to music and travelling

One app or piece of technology you cannot do without: My phone

Your most over-used word/phrase: “Peace and love.”


You can catch up with Afua Sam on social media: Facebook, Twitter, Instagram and LinkedIn.  

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