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Dr Pauline Long: Human Love … and Awards

Dr. Pauline Long, BEFFTA founder, @ the London première of "Thy Will Be Done"

I first heard of her in 2012, as ‘the woman behind BEFFTA‘. Then, it was “the host of the Pauline Long Show.”

Dr. Pauline Long wears many hats, is one of the few Black billionaires in the UK, has covered many magazines, created many successful ventures that have longevity, and has received over a hundred awards – one of the most recent is a Doctorate.

Name: Dr. Pauline Long
Best Known For: Public Speaking, BEFFTA, “Pauline Long Show” on Sky 182 BEN TV, East End Studios, Global Africa Women’s Week, Mr and Miss East Africa UK pageant and more …
Website: and
Describe yourself in three phrases: Selfless, Serial Entrepreneur, Lover of humanity
Previous occupation: Guest relations manager in a world-class hotel.

Dr Pauline and Sir Trevor Macdonald

12-month goal: To effect positive change in the society through my brands and touch as many lives as possible.
Describe your outlook & what makes your work/brand, unique: I put people first, ahead of the products.
Your greatest career highlights to date: Being bestowed with a Doctorate for the humanitarian work I have undertaken over the years.
Is international appeal important to you? Yes
Most important piece of equipment you use in your career: Laptop

Dr. Pauline Long is the founder of BEFFTA (Black Entertainment Film Fashion Television & Arts) Awards

A typical day for you is: Take care of family matters from 4.30am, reply to various pieces of business correspondence, then communicate with the charities or good causes I support. Respond to several inbox messages on social media. Work on BEFFTA projects, research for Pauline Long Show, and take time out to be on my own to reflect and soak in inner peace. The time of reflection is my daily luxury.
What legacy would you like to leave? I would like to be known as the person who built people, not brands; the person who spread nothing but human love. The person who supported many without affiliation.

Career Challenges
What is the hardest professional decision you’ve ever had to make? Not moving to San Francisco for a lucrative career opportunity that had just come up. I put my family first and I stayed in London.
Your biggest career mistake: Failing to identify that sometimes I was giving opportunities to the wrong people who were not for the roles. I put emotions in friendship before doing the right thing for the business, not knowing that there is a place for friendship and there is a place for professionalism.
Most common & avoidable mistake you see in younger people in your career: Not doing the job with passion. It is painful to see some of them wake up in the morning to go to jobs they do not like and make friends at work with people they do not like. One has to treat the workplace as their business and people they work with as family.

Dr. Pauline Long

Single piece of advice you give your mentees: Believe in yourself and become what you believe in. In short, #BelieveAndBecome

You live in: United Kingdom
Favourite food: Nyoyo (Kenyan dish from the Luo tribe, it’s a mixture of maize and beans)
Biggest life lesson you’ve learned: Not everyone is with you, deal with it.
What do you do for leisure? Play-time with my family is precious. They are so much fun to be around, although my daughter is a big cheat at chess (laughing)
One app or piece of technology you cannot do without: None
Your most over-used word/phrase: “Human Love”

Dr. Pauline Long can also be reached on Twitter and Facebook. Among Dr. Long’s newest projects are “WAW (Women Appreciating Women)”, “Celebrities on the Catwalk”, “ThisOrThat Talk Show”.

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