When he speaks – to men, women or youth – Ferdinard Lawson is able to ignite your soul. Whether it’s because of what he’s been through, or a combination of many other factors, he is a definite star in the black community … regardless of whether his audience is predominantly Ghanaian, Nigerian or British.
Fortunately, I didn’t have to jump through many hoops, but it did take a while, before he was able to have this tête …
Name: Ferdinard Lawson
Best Known For: Being a multi award-winning author and motivational speaker.
Website: My website is still being worked on, but I can be reached on Facebook
Describe yourself in three words: Christian, passionate, impactful
Previous occupation: Healthcare Assistant
12-month goal: To be able to run my own charity, which will impact the world.
Describe your outlook and what makes your work, unique: I personally believe that everybody has a story to tell. My first book focuses on moving on from negativity and other things that prevent you, from telling your own story in your own way.
Your greatest career achievement to date: Seeing many lives get transformed through my writings, books and motivational speaking.
On the importance of international appeal: International appeal would be nice, but that is not my priority, at the moment. As the saying goes “charity begins at home “, so, I am focusing on transforming the lives within my reach
Most important piece of equipment you use in your career: My phone.
A typical day for you is: My day is varied. I combine my duties as a parent, with my writing and motivational speaking.
What legacy would you like to leave? I want to be known as someone who transformed many lives, positively.
What is the hardest career decision you’ve ever had to make? In my previous career, it was moving from Nursing to Public Health.
Your biggest career mistake: None yet (laughing).
Most common, yet avoidable mistake you see in younger people in your career: Writing for money, not impact. Many writers seem to do this and I tell them straight to their faces, not to focus on the money. They should rather see their writing as a growing investment, with the aim of impacting lives.
Single piece of advice you give your mentees: Don’t be afraid to ask questions or make mistakes, as a writer.
You live in: London.
Favourite food: My native food – banku and okro soup.
Biggest spiritual/life lesson you’ve learned: Renew your mindset with the word of God daily and never lean on your own understanding in life.
What do you do for leisure? Driving along the highway and reading … not at the same time, though (laughing).
One app or piece of technology you cannot do without: My phone.
Your most over-used word/phrase: “Never give up. You are destined for greatness!”
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